Guest article by Philip Whiteley
Recently, I joined the Romantic Novelists’ Association. As expected, there are rather more women than men. I thought that the ratio might be 85-15 or 90-10. In fact, it’s more like 99-1, and a few of the male card-carrying members use female pseudonyms. There is a similar story in the readership profile. The extent to which the cover and other aspects of marketing of my first novel Close of Play, a romantic comedy, have been tilted towards the expected female audience has been a fascinating learning experience, as my publisher applies the finishing touches.