We understand that it’s a crowded world of books out there, lots of competition and lots of choice for readers.
But how can you, an aspiring author, reach out to your potential readers?
How can you entice them and get them to read your book when there’s so much choice, so much competition… and so much noise?
Unfortunately there’s no fixed strategy. A one-size-fits-all approach just doesn’t work.
Just like every brand, product and service out there each book is unique. Therefore, they need to be marketed in a unique way.
Below we have compiled 5 quick, easy steps that can help boost your online exposure and hopefully your book sales…
- GET WRITING – This may seem obvious, but the more you write, the more you practice, the better you get. Better books get better reviews, more sales etc. etc.Also, the more books you have, the better chance you have of building a fan base of loyal readers and selling more books.
- GET SOCIAL – Use Facebook, Twitter, Instagram, Pinterest, even YouTube. What better way to connect with your readers than social media? It’s a superb way of directly engaging your readers, listening to them, what they like, what they read, and who you need to please.
- GET BLOGGING – Write a blog post at least once a week and share with your fans and followers. Whatever genre/topic you write about, try make your blog posts also within the same theme. Your readers are interested in the topics in and around the book, so give them something interesting, funny or informative to read and they’ll love you for it.
- GET VIDEO – There’s a lot of mixed feelings about book trailers, but if they are done right (the 3 S’s: short, snappy, stylish), they do help increase traffic and help marketing efforts. You can embed them on your Amazon pages, website and share with your social media minions.
- GET SERIOUS – Ok, so you’ve written and released your book. Don’t fall in to the Field Of Dreams mentality “If you build it, they will come”. The writing is only part of the process. Marketing is almost as much, if not more, important.
If you are short on time, or just need some general advice on increasing your book sales, book marketing, book promotion or PR, get in touch!