• AUTHOR: // CATEGORY: Book Marketing, Publishing Industry


    The opportunities for writing a book are now more prevalent, and easy, than ever. eReaders, online marketplaces and vanity publishers make self-publishing an obvious, and often preferred, route for writers wanting to release a book.

    It recently emerged that 1 in 3 ebooks sold on Amazon are self-published, which shows the desirability and opportunities available.

    So, this got us thinking, what are the main benefits of self-publishing, as opposed to attempting the traditional route?

    Below are 5 reasons to self-publish, feel free to add yours in the comments section!

    1. Time

    By self-publishing you can eliminate the sometimes timely production cycles of traditional publishers. You could effectively write, format and release your own book within a matter of weeks or months.

    With traditional publishers, it can sometimes takes a year or longer to get approvals, edits, designs, proofs and a release date.

    Self-publishing offers you a quick and easy route to releasing a book and start building up your reputation.

    2. Ownership and profits

    Traditional publishers often retain the rights to the book you release with them.  By self-publishing, you can keep all the rights.

    Likewise, by self-publishing you have the chance to earn far higher royalties (often 40%+) as opposed to 5-20% from traditional publishers. If your self-pubished book takes off and starts selling fast, this will gain the attention of publishers and also give you a strong bargaining position.

    3. Niche

    Publishers will often disregard books that are too specialist and niche. But often niche markets are good ones to focus on. By self-publishing you can write about a subject that is as niche and specialist as you want.

    4. Control

    Publishers often try to influence the direction of a book, and ‘suggest’ edits that deviate from the original story or context desired. By self-publishing, you can stay true to your original story or theme, without compromise.

    5. Passion

    By self-publishing, you may want to write and release your book for the love of the subject, to show your passion for a particular subject. You may want to release a book for friends or family, or share your knowledge about a niche.  Publishers will only be interested in what sells and makes money. But self-publishing can be about more than earning money, it can be about expressing yourself.


    As you can see, there are obvious benefits to self-publishing. It has opened up a world of opportunities for writers and aspiring writers.

    While the benefits of a publisher are still huge, self-publishing is a viable and sometimes appealing alternative.

    Self-publishing and releasing a hit book, that sells thousands (possibly millions) will undoubtedly attract attention from publishers, so it’s often a good option to take. It helps you perfect your art, build up a portfolio, expand your online presence and brand image, and ultimately become a better and more successful writer.

    If you want advice on self-publishing, please contact us.


2 Responses to 5 Reasons To Self-Publish #Books #SelfPub

  • David Ssembajjo wrote on August 4, 2014 at 3:13 // Reply

    Self publishing is a foundation and a pillar of all writing. Voices which wouldn’t be heard can be heard. You can build a readership even though it is small and that can’t be reached by traditional publishers. You can establish your name by self publishing and gain coverage. Books that are self published occupy a space which can’t be filled by traditional publishers. You can build you reputation in a small circle that can’t be reached by tradition publishers. Self published books cover a wide range of subjects which are not considered by tradition publishers for various reasons.


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