We understand that it’s a crowded world out there, especially in the book business…
How can you reach out to your potential readers? How can you entice them in and get them to buy your book when there’s so much choice, so much competition… and so much noise?
Unfortunately there’s no fixed strategy. A one-size-fits-all approach doesn’t work.
Just like every brand, product and service out there, each book is unique, and they need to be marketed in a unique way. (more…)