5 ways to sell more books
We understand that it’s a crowded world out there, especially in the book business…
How can you reach out to your potential readers? How can you entice them in and get them to buy your book when there’s so much choice, so much competition… and so much noise?
Unfortunately there’s no fixed strategy. A one-size-fits-all approach doesn’t work.
Just like every brand, product and service out there, each book is unique, and they need to be marketed in a unique way.
Below we have compiled 5 quick, easy ways you can help boost your online exposure and hopefully your book sales…
1. Get writing…
This may seem an obvious one. But the more you write, the more you practice, and naturally the better you get.
Better books get better reviews, which gives your book a greater chance of getting more sales.
Writing is a craft. The more you read and write, the more you will improve. So get yourself in to a good writing routine, learn from the masters, and give your book the best chance possible.
2. Get social…
Get on Facebook and set up a page as an author (not just a personal profile). Invite your friends, family, colleagues to like the page.
Get on Instagram. Get on Twitter.
Follow other authors, engage with people, look for inspiration.
What better way to connect with your readers than social media? Be careful not to over-promote yourself, a lot of people hate that (including us).
3. Get blogging…
If you’re not blogging, why? It is a great way to engage an audience of fans in between releasing your books.
Write a blog post at least once a week and share on social media.
Whatever genre/themes/topics you write about, try make your blog posts also within the same theme.
Your readers are interested in the topics in and around the book, so give them something interesting/funny/informative to read and they’ll love you for it.
4. Get networking…
Authors and writers are a strong community.
Get out there – go to book events, shows, conferences, launches, speaking events.
Meet other writers and exchange tips, meet agents, publishers and industry professionals.
The larger your network, the more chances you will create. You will learn, improve and grow as a writer.
When you then get published, or decide to self-publish, you have a community of people who know, like and will support you. They will share your tweets, blog posts and help you get the word out.
5. Get serious…
Ok, so you’ve written and released your book. Don’t fall in to the Field Of Dreams mentality “If you build it, they will come”.
Writing is only part of the process.
Marketing it, and promoting it, is almost as important.
“A professional writer is an amateur who didn’t quit.”Richard Bach.
If you are short on time, or just need some general advice on increasing your book sales, book marketing, book promotion or PR, get in touch!