THE BOOK MARKETING CONUNDRUM

  • AUTHOR: // CATEGORY: Book Marketing

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    More and more people are writing books! Which is, of course, great! The advent of e-readers, the proliferation of self-publishing platforms and the digital era we live in all makes writing and releasing a book not only achievable, but relatively easy.

    Writing a book can be a rewarding, enjoyable and fulfilling process. Yes, of course it has it’s difficulties, but ultimately it’s a satisfying thing. The great feeling writing and finishing a book, a satisfaction only writers can feel.

    However, marketing your book can be almost just as important as writing it. You want people to read the damn thing… so how can you “get it out there”?

    Each book is different- the quality of the story, the writing, and it’s appeal. Similarly, each genre is different. Some have huge markets, some are more niche. Some have wide appeal, some don’t.

    For the new, self-published author, it’s a tough world.

    You need to forge a profile for yourself. Have a strong online presence. Build up a community of people who may be interested in reading your book. This takes time, patience, and perseverance.

    At the end of the day, your book may not have the appeal to succeed. But that is the risk you take for doing something you love.

    Writers should not be discouraged by this. Your next book might have wider appeal and sell a lot, so keep going. By building a stronger online profile and connecting with readers via PR and social media, you are building YOUR brand.

    Your next book may be better, and you already have a community of people there that may want to read it. This makes your next book marketing campaign a little easier as you’re not starting from scratch.

    If you want some help, advice, tips or assistance regarding book marketing, PR for books, promoting your e-book or anything else contact us on Twitter @Authoramp or send us an email here!

     

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